In 2012, Facebook pages had an organic reach of nearly 16%. By 2024, that number sits at 1–3% for most businesses. Businesses that built their entire digital presence on Facebook watched their reach — and revenue — evaporate with every algorithm update.
This is not a Facebook-specific problem. It happens on every platform:
The pattern is consistent: you don't own your audience on social media. The platform does.
When a visitor comes to yourcompany.com, you own that relationship entirely. You choose:
A website is an asset. A social media profile is rented space.
Social media is excellent for discovery. Someone might find your business through an Instagram reel or a LinkedIn post. But discovery ≠ trust.
When a potential client is seriously evaluating you — about to write a cheque — almost all of them will:
If they land on a Facebook page from 2021 with 3 posts, you've already lost the deal.
A website lets you rank organically on Google for terms your customers are actively searching. Social media profiles rarely rank for commercial intent keywords.
Your website can capture emails. An email list is the highest-ROI marketing channel — for every ₹1 spent, the average return is ₹36. You own that list forever.
Every serious ad platform (Google Ads, Meta Ads) works best when it can track conversions on your domain. A Facebook page CTA button is a dead end for conversion tracking.
Ask yourself honestly: if you were spending ₹2 lakh on a service, would you hire a company with only a Facebook page? Or one with a professional website, case studies, and clear pricing?
You don't need a 50-page website. You need:
Done. That's it. Start there.
We build straightforward, conversion-focused websites for service businesses. See our work.